Search Engine Optimization, A Short Introduction

Search Engine Optimization or SEO is the process of increasing the rank of a website or a specific Web page in Search Engines like Google, Yahoo, Ask, Bing etc. Generally, when a Website or Web page appears on top in results of any search engine, it automatically receive more visitors from the Users. There are several types of search i-e, video, Domain based, location based and much more. In Modern Internet Marketing Strategies, SEO has proved itself one of the most powerful way to increase the traffic of a website.

SEO is in fact a collection of many techniques which attracts search engine bots towards the website. One can implement White Hat SEO or Black Hat SEO to the website. White Hat is very much effective and long lasting technique, which works slowly and then take the website gradually on top. While on the other hand Black Hat SEO improves the Website Rankings in such ways that are already disapproved by Search Engines. These techniques can improve your website very efficiently but that is not permanent.

Here is a list of some Powerful and Well Known Search Engines.

Bing

Yahoo

Google

Mamma

Webcrawler

Excite

Also there are some specific targeted Search Engines working over the internet like Hotjobs.com, monster.com and naukri.com for jobs and others for people search, legal search, real estate and news.